Telelatino Network Inc. (Telelatino), Canada’s leading multicultural media company and home of TLN Television and the Spanish-language Univision Canada channel, has secured TD Bank Group (TD) as the title sponsor of its Welcome to Canada Literacy Program.
The TD Welcome to Canada literacy program will distribute 1,300 books to selected schools, community centers, and libraries across the country making them available to young newcomers, particularly those of Hispanic descent. The books will help foster an understanding of Canada, including language, geography, history and multiculturalism.
The program reflects Telelatino’s commitment to sharing and showcasing the vibrant Latino culture and to connecting Spanish-speaking Canadians with the passions that make their culture unique – from food to music, drama to sport.
Scroll the horizontal bar to see full set of books. Click each book for highlights.
Salsa at Blue Mountain
The TD Welcome to Canada program joins Salsa at Blue Mountain with a special story time for young children at the TD Welcome to Canada Children’s area.
TD Salsa on St. Clair
The TD Welcome to Canada program joined the “TD Salsa on St. Clair” free weekend event, part of the TD Salsa in Toronto Festival for a special two day celebration. Young children will be able to enjoy some reading time and celebrate the multiculturalism that makes Canada so great at Canada’s Biggest Latino themed dance, music and culture festival.
The TD Welcome to Canada program will continue to help inspire reading all summer long as it integrates with the TD Summer Reading Club. Select public libraries with a high concentration of Hispanics will receive books to help foster an understanding of Canada, including language, geography, history and multiculturalism. Young children of Hispanic background will be able to discover even more about their new country and have fun reading at participating local public libraries.
The TD Welcome to Canada program integrates with the TD Grade One Book Giveaway, the largest free-book distribution program to school-aged children in Canada. The TD Grade One Book giveaway provides all English and French Grade One students with a free copy of a Canadian children’s book, compliments of TD, which they can keep to take home and read with their parents and caregivers. This fall, more than 500,000 Grade One children nation-wide will take home Small Saul written and illustrated by Ashley Spires and published by Kids Can Press. In addition, the magic of books and reading will continue this year as select schools with a high concentration of Hispanic children will receive books from the TD Welcome to Canada program to help foster a richer understanding of Canada.
As Canada’s leading ethnic media company, since 1984 Telelatino Network Inc. has owned and operated the TLN Television channel. TLN can be seen nationwide in over 6.2 million Canadian homes and broadcasts a wide variety of Canadian and international programming in English, Spanish and Italian. TLN’s family of channels comprises 7 owned and operated channels as well as Canadian representation of 4 additional Hispanic channels. The channel offerings include 6 All-Spanish language TV channels (Univision Canada, TeleNiños, Cinelatino, Centroamerica TV, WAPA America, Television Dominicana), 3 All-Italian language channels (Mediaset Italia Canada, TGCOM 24, TeleBimbi), and an English language sports channel (EuroWorld Sport).